Brand Discovery: Refinement Edition

01. Brand Vibe Check

Let’s get honest.

  • What are the 3 words people should use to describe your business?

  • How do you introduce your business in real life - elevator pitch?

  • Are there disconnects between how your brand looks/sounds and how it actually feels to work with you?

  • What pieces of your current brand are still a “yes”?

02. Audience Alignment

Who are we really talking to?

  • Has your dream client changed — even slightly?

  • What does your current audience love about your brand?

  • Are you attracting the wrong people… or just not quite the right ones?

  • Where do your people engage with you most — and what keeps them coming back?

03. Visuals & Voice

Let’s talk logo, typography, palette and photography — SEO will look after the content!

  • Which brand elements feel tired or inconsistent?

  • Is there messaging on your site, social or promotions that make you cringe a little? Sometime the right “stock” is required to tell the right story.

  • If your brand had a voice, is it saying the right things — in the right tone?

04. Strategic Fit

Big picture thinking — no buzzwords, just clarity.

  • What’s changed in your business since the original brand?

  • What do you offer now that you didn’t then — or do better than you used to?

  • Are we leaning contemporary or playful?

  • When you say “refinement,” do you mean: more polished? more fun? more consistent? more grown-up? more what?

05. Vision + Growth

Looking forward, not backward.

  • What kind of opportunities are you hoping your refinement will unlock?

  • What business goals does this refinement need to support?

  • Are there new offerings, collaborations, or directions we need to make room for? Maybe co-op, sponsorship or social platforms?

  • When this brand refinement is complete, what would feel like a win to you?

What your brand includes:

Discovery

Your vision, business goals, brand story and strategy and competitor analysis to inform the design phase.

Story + Design

The magic - fine tuning your brand your brand identity. Custom logo design and brand writing, values, taglines and elevator pitch.

Curated and presented for approval.

Proofing

Two rounds of professionally curated brand palette including hex, Pantone and CMYK codes to perfect the brand for you.

Final files

Brand typography and how to apply your fonts across internal and external channels. Identity elements such as brand such as textures, monograms and badges.

Your final kit is a blueprint for maintaining the integrity of your brand.