Your Website Is Live—Now Roll Out Your Brand with Impact
You’ve poured energy, late nights, and probably a questionable amount of coffee into creating your new website. Finally it’s live! But here’s the thing: pressing publish is not the finish line. It’s the kickoff.
How you roll out your brand after launch will determine whether your audience just notices you, or really gets you.
Step 1: Align Your Presence
Everywhere your brand shows up, it needs to say the same thing visually and verbally.
Swap in your new logo across all platforms (social, email, presentations, LinkedIn banners yes, all of them).
Update bios and “about” sections so your messaging is consistent.
Audit those profile pictures and cover images do they match your brand visuals?
Step 2: Upgrade Your Imagery
A brand can’t thrive on filler photography. Your imagery is how people feel your brand before they even read a word.
Retire anything off-brand or outdated.
Introduce high-quality, on-brand visuals that reflect your new identity.
Think strategically: your imagery should support your tone and purpose, not just decorate your feeds.
Step 3: Structure the Story
A brand rollout is a chance to teach your audience who you are, layer by layer.
Highlight your services with clarity.
Share your values so people know what drives you.
Reveal your vision to show where you’re heading.
Each piece of content should connect back to the bigger brand picture.
Step 4: Consistency Is Power
Your audience will only trust you if you show up the same way, everywhere.
Stick to your brand voice in captions, blogs, and emails.
Use your visual toolkit (colours, fonts, templates) to reinforce recognition.
Be intentional: if it’s off-brand, it’s out.
Step 5: Roll Out in Phases
A great launch isn’t a single announcement, it’s a campaign.
Tease before you reveal. Drop sneak peeks of your visuals, brand colours, or tone.
Roll out your story in chapters, services, values, culture and clients.
Keep the momentum going post-launch with planned content.
Step 6: Celebrate the Moment
Yes, this is strategy. Yes, it’s purposeful. But it’s also worth celebrating. Share the behind-the-scenes, thank your collaborators, and let people feel the energy of your brand moment.
Final Word
Making your site live is a technical step. Rolling out your brand with purpose is a strategic one. Do both well, and your audience won’t just see you, they’ll remember you.
At CB Projects, we don’t just build launches. We build rollouts that stick.
Let’s talk about what happens next.
Contact Chrissie at 250.702.5592 or projects@chrissiebowker.com